We are an agency that’s alive. An agency that learns, changes and grows. We like to work by giving everything, and always asking ourselves what else can be done.
We like to get better, establish processes, create new services, add tools, innovate, invent and add value.
This is how we learned and grew. By making things evolve.
The level of compromise that we pride ourselves with allows us to be just the right amount of bold to be able to question many things, try to change them, defy them, and sometimes even provoke them. Escaping the comfort zone, and leading the client to do the same. Is our permanent goal.
For a long time, we’ve understood that brands have gone from giving information to telling stories, they’ve stopped acting and began interacting, they stopped talking and started creating dialogue. We can no longer talk without listening, we can’t understand without knowing, we can’t communicate without good ideas.
So after 12 years of trying, investigating, venturing, innovating and working, the only thing we can guarantee to our clients, is that we will continue to do it.
With the concept “Corré por lo que te pinte” (Run for what colors your world) we invited people to participate in The Color Run with the only purpose of celebrating what each person wants and enjoying a race where the last thing that matters is winning. Therefore, people don’t run for the sake of a medal but to celebrate the great small achievements that make them happy.
We never care for an article of clothing as much as we do when it’s new. This is why we made a hidden camera spot, where a promotor offered to iron newly bought clothes. On a given moment, they would pretend being distracted, leaving the iron, face-down, on the article of clothing. When people began to show concern, the promotor would lift the iron to show that their clothes remained intact.
We created a 100% digital campaign that aimed to generate integration at the country level, giving everyone the same possibilities of participation. The insight worked refers to those circumstances in which for a change of life, studies or a job opportunity, a large number of families have separated and are in different parts of the country, perhaps years and years without being seen. And it was Cencosud Card who invited them to meet again.
The launch of a new blender was getting closer and the objective was to present its differentiating attribute: being 20 times more resistant. We developed a campaign to show this in a rather unconventional way: by inviting a group of friends to play bowling. Instead of bowling pins, there would be blenders.
Within a month the spot had more than 1 million views and 3,500 interactions on social media. This action was developed in: Argentina, Peru, Chile and Uruguay.
Pepsi and Taco Bell always invite their consumers to never stop exploring, to be hungry for trying new things. They were looking for a campaign that would reflect this philosophy of life. We created an international competition between eight countries, where each one had to show their Live Más spirit with a video, taking on the challenge of doing something new that they had never done before.
We worked on the concept #EnciendeLaDiversión (Turn on the Fun) to reflect those super boring moments and transform them into incredible experiences. We created 4 capsules that showed exactly that, thanks to the intervention of Chester, go from the ordinary to a moment of extreme fun. In addition, the campaign was amplified with an influencer and contained in social networks.
These actions generated an important volume that exceeded the expectation of the campaign: +20 million reactions in social networks, +3 million unique users impacted. Each user was exposed 6 times to the campaign and counted up to 2 million views, + 40K new fans on the Taco Bell Fan Page.
Tarjeta Cencosud was having a fashion show with Matilda Blanco, a fashion industry personality, and we had to include our target audience through a variety of digital platforms. By means of a fashion show photography contest, those invited could participate to win different prizes from the brand. Those who followed the event through social media, could participate by commenting on the content from the brand and interacting with the hashtag #DesfileURB.
Within two hours we were able to:
- Reach more tan 145,000 people.
- Have 16,350 playbacks
- 1,400 likes.
- Get more than 500 positive comments.
Turning it into Tarjeta Cencosud’s most impactful fashion show.
Sony Xperia and Movistar came together to present the Copa Sony Xperia Movistar. We had to create a unique experience for Sony Xperia users through their phones. Taking advantage of the fact that the Champions League final was only a few weeks away, we created the Copa Xperia Movistar. 128 participants competed by playing through their Xperia Z3 remote play. The winner got an all expenses paid trip to Europe to see the final match live. The entire event was broadcast live through Periscope by our special host Jose Chatruc.
Stalker was arriving in Latin America and we needed to create enough awareness so that it could compete with a saturated TV series market. We created a digital campaign from which arose a “stalkometer”, an app within the platform that measured how much of a stalker each participant was. Pre Rolls were created on Spotify and YouTube and before listening to the music the user could feel an ambient sound and nearby breathing.
With this action, we reached 4.8 million views on YouTube and more than 19,000 clicks on Spotify
We needed to convey the natural essence of Garnier through a new campaign, that reflected the values of the brand. We decided to show our compromise by creating the Eco-Bus Garnier, a series of pedal buses where people could be transported from one place to another in the city without using gas. This way, we were able to endorse the image of Garnier and its commitment to the planet.
During Cyber Moday, Internet users are hunting for the best deals. We created an action for them to be able to hunt all the Philips discounts before anyone else. We did this by making a spot inviting them to register, to follow the product’s trail and receive an alert when Cyber Monday began.
"To organize a BBQ with Friends, the most important thing is teamwork.” With Fernando Sanjiao, we developed spots that parodied the typical situations when organizing a BBQ. This way, the users would go into the website, create their teams with friends… and Nextel paid for the BBQ.
For each new car model, there’s always new functions and innovations. The problem is that most users don’t like having to read the tedious instruction manuals to learn about them. That’s why, we developed an app with tutorial interactive videos, so that Toyota users could learn all the functionalities in a dynamic and entertaining way.